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With all of these benefits, keeping a social media calendar can make a big difference to your overall social media success, as well as your effectiveness as the manager or the managing team – so, let’s get started with putting your calendar into place.
IBM is number one in Enterprise Social Networks market share for the eighth consecutive year in IDC’s “Worldwide Enterprise Social Networks and Online Communities Market Shares, 2016: Innovation at Scale.”
Put yourself in your target customers’ shoes . What is their first thought when researching a product? How do they progress from there? Most importantly, what’s the final question they ask before making a purchase? To better understand this exercise, let’s analyze two hypothetical target customers: Rita and John.
Here, we’ll outline why you need to set goals and how to go about setting them. We’ll follow that up with some of the most common social media goals.