Coach did little more than emboss classic bags in signature leathers with Charles M. Schulz’ equally classic characters, and that was all they needed to do. In fact, just a few days after it’s launch (October 24th) on Coach.com , the limited edition collaboration with its 21 pieces has already sold out.
But wait, don’t exclaim “good grief,” just yet. You’ll have another opportunity to purchase once the capsule collection launches in stores on November 1st!
So get ready to drunkenly stumble over to your nearest coach store after partying way too hard on Halloween and pass out outside their doors to hold your place. When you next wake up, you may smell a little funky, but you’ll be glad you did it once you’ve gotten your hands on a Woodstock yellow hued satchel and large leather Snoopy Doll. (And embossed leather bookmarks if you haven’t started your Christmas shopping yet. Oh, and the sweater for me!) Let’s be honest, you didn’t really want to go home with that guy anyway.
By the way, this capsule collection is the first of many under Stuart Vevers. Coach’s recently appointed creative director has lots of plans for revamping the brand, and I’d say he’s already doing a phenomenal job. On this particular collection, he told InStyle:
“Coach has for so many years been an American institution so it seems fitting to honor that heritage with iconography that captures moments in American pop culture. Peanuts and Snoopy were a rite of passage for a generation and continue to be so emotive – there’s a particular image of joyful Snoopy that I’ve always loved and have in our studio that manages to capture so much feeling and emotion in a sketch. I was intrigued by the idea of taking that image and playfulness but subverting it. A rebellious spirit is contrasted with reassuringly natural Coach leather to create something unexpected”
What do you think the brand will have in store for us next?